SOCIAL MEDIA & WEB DESIGN

The following series features U.S. Fleet Forces Sailors in their work spaces sharing why they joined and continue to serve in the Navy. With the Facebook target audience consisting of current active duty Sailors, their families, and veterans, the series promotes national engagement with an expanded reach. The strategy included designating a hashtag (#FacesofUSFF), conducting interviews, shooting environmental portraits, and effective scheduling.

The following series features U.S. Fleet Forces Sailors sharing what Dr. Martin Luther King Jr. Day means to them and why it is important to recognize such an influential public figure and key civil rights activist. With the Facebook target audience consisting of current active duty Sailors, their families, and veterans, the series promotes diversity, civil rights, and national engagement. The strategy included designating a hashtag (#mlk2016), conducting interviews, shooting environmental portraits, and effective scheduling.